Profile

 

 

Matzman & Merutz is Israel's number one leading Marketing and distributor firm for quality bicycles and bicycle accessories and equipment.

Being the biggest chain of bicycles stores ,Matzman & Merutz serves a wide cross-section of the general public, our marketing philosophy supports our business concept that everyone, regardless of budget or personal circumstances, deserves to enjoy a quality bicycle and accessories. Under this policy Matzman & Merutz offers a selection of its products at unprecedented prices.

These prices are comparable to and even lower than those of similar products sold abroad.

Matzman & Merutz imports and is the exclusive Israeli distributor of industry leading brand-name bicycles including: Specialized, Raleigh, Haro, Diamondback and along with the leading industry accessories manufactured by: Specialized , Park Tool USA, Ritchey, Chris King, Crank Brothers, LOOK, Sun Ringle, Hayes, Lizard Skins, Thomson, Axion, Zefal etc...

Matzman & Merutz marketing and sales activities include 16 spacious, professional bicycles shops Matzman & Merutz branded stores, along with 10 additional fully bussiness obligated indipendent store - all located all over the country, adhering to the strictest standards for superior quality and service. in addition to those 26 bicycles store, we cover 130 points of sale state wide backed by mobile sales staff that provides Matzman & Merutz with the optimum nationwide coverage.

Market share and growth

Matzman & Merutz commands an impressive 30% B2C market share for both top branded and non-branded bicycles. During this year, we plan to firmly establish Matzman & Merutz in the top-end product market, a niche that has previously been managed ineffectively in Israel.

B2B activities

Matzman & Merutz holds a full 80% of the B2B market share in Israel. We are the first choice supplier for major firms running promotional campaigns featuring bicycles and cycling accessories and equipment. We have cultivated relationships over the years with many valued clients. 

Adopt-a-rider and Community Involvement

As the largest and most well known bicycle business in the country, Matzman & Merutz is proud to support community projects all over the country by its deep involvement with organizations which further the betterment of local communities.

Team Matzman - the company's presentor staetwide is are committed to advancing and cultivating the cycling culture in within the general society of Israel-  providing the friendliest  professional traininf frameworkfor riders of all levels - for MTB, Road and Triathlon.

With this mind, Matzman & Merutz also supports youth social projects by sponsoring special cycling groups who functions as unique succesful and challenging tools in order to achieve new goals in a very demanding, yet sportive and disciplined environment throughout the year all over the country.

Advertising and P.R

Matzman & Merutz's enjoys mass exposure through our Web site, Facebook page, constant News Letters and advertisements in professional journals like bikes, Extreme and Outdoor.

Matzman & Merutz is represented by a major public relations firm which works diligently for our benefit all year round.

Say bikes - Say Matzman & Merutz

Matzman & Merutz pledges to continue making every efforts to revolutionize the cycling culture in Israel and to make it available to everyone by its wide range of quality products, highly professional service and philanthropic community involvement.

We look forward to seeing you among our satisfied clients.