Matzman & Merutz is the leader in Israel for quality bicycles and bicycle accessories and equipment.
As a chain, this serves a wide cross-section of the general public, our marketing philosophy supports our business concept that everyone, regardless of budget or personal circumstances, deserves to enjoy a quality bicycle and accessories. So Matzman & Merutz is offering a selection of its products at unprecedented prices.
These prices are comparable to and even lower than those of similar products sold abroad.
Matzman & Merutz imports and is the exclusive Israeli distributor of industry leading brand-name bicycles including: Specialized, Raleigh, Haro, Diamondback and along with the leading industry accessories manufactured by: Specialized , Park Tool USA, Ritchey, Chris King, Crank Brothers, Sun Ringle, Hayes, Lizard Skins, Thomson, Axion, Adams, Zefal etc...
Matzman & Merutz marketing and sales activities include 19 spacious, professional bicycles shops Matzman & Merutz branded stores, located all over the country, adhering to the strictest standards for superior quelity and service. Another 130 points of sale backed by mobile sales staff provide Matzman & Merutz with the optimum countrywide coverage.
Market share and growth
Matzman & Merutz commands an impressive 30% B2C market share for both top branded and non-branded bicycles. During this year, we plan to firmly establish Matzman & Merutz in the top-end product market, a niche that has previously been managed ineffectively in Israel.
Matzman & Merutz holds a full 80% of the B2B market share in Israel. We are the first choice supplier for major firms running promotional campaigns featuring bicycles and cycling accessories and equipment. We have cultivated relationships over the years with many valued clients.
Adopt-a-rider and Community Involvement
As the largest and most well known bicycle business in the country, Matzman & Merutz is proud to support community projects all over the country by its deep involvement with organizations which further the betterment of local communities.
We are committed to advancing and cultivating the cycling culture in within the general society of Israel.
With this mind, Matzman & Merutz supports youth rehabilitation social projects by sponsoring special cycling groups who functions as unique succesful and challenging tools in order to achieve new goals in a very demanding, yet sportive and disciplined environment throughout the year all over the country.
Advertising and P.R
Matzman & Merutz's enjoys mass exposure through our Web site, Facebook page, constant News Letters and advertisements in professional journals like bikes, Extreme and Outdoor.
Matzman & Merutz is represented by a major public relations firm which works diligently for our benefit all year round.
Say bikes - Say Matzman & Merutz
Matzman & Merutz pledges to continue making every efforts to revolutionize the cycling culture in Israel and to make it available to everyone by its wide range of quality products, highly professional service and philanthropic community involvement.
We look forward to seeing you among our satisfied clients.